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| 10 October 2007 |
| A new version of the BuddyStream SDK has been released. |
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 Mobile
IM and its Unseen Revenue Opportunities:
Instant messaging (IM) is
one of the most popular methods of communication today. Every
day, IM users send billions of IM messages between themselves.
All of this messaging traffic is however generating little or
no revenues because IM usage is mostly limited to the PC world
where no billing models for consumer IM services exist.
Mobile operators, on the other hand, charge subscribers for
mobile messaging services such as SMS and MMS, as well as for
Internet connectivity on their mobile phones. By mobilizing
existing IM services, mobile operators are therefore in a position
to offer subscribers mobile access to an already established
communication phenomenon while generating, for the first time,
real revenues from the usage of IM services. The key to driving
mass market usage of mobile IM is to ensure IM is a core service
on mobile phones, much like SMS. With the introduction of phones
with embedded IM clients based on the Open Mobile Alliance (OMA)
IMPS specifications; major phone vendors are ensuring that IM
is in fact becoming a truly ubiquitous service on mobile phones.
The remaining piece of the mobile IM puzzle is however the infrastructure
needed by mobile operators to effectively bill for IM services,
ensure compliancy with standards-based mobile IM clients, ensure
privacy for subscribers, and to maintain control over mobile
IM services. For this purpose, mobile operators need the BuddyStream
Mobile IM Gateway.
User
Experience:
With the BuddyStream Mobile
IM Gateway, mobile operators can allow subscribers to simply
select their preferred IM provider in their OMA IMPS compliant
IM handset and log in using their existing IM account(s). In
addition to phones with embedded IM clients, the BuddyStream
Mobile IM Gateway works with any OMA IMPS compliant client that
supports multiple IM provider selection and meets IM providers'
branding requirements. This includes BuddyStream's J2ME, Symbian,
BREW, Pocket PC and PalmOS mobile IM clients, as well as OMA
IMPS certified third-party clients.
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