 Content
Aggregators:
Content providers and
aggregators distribute content to their partners and customers
using many methods such as XML, HTTP, template driven content
pushing, and so forth. BuddyStream has streamlined the process
of pushing content to mobile devices and IM (Instant Messaging)
clients using a centralized method, thus, making it quick
and easy to distribute the content to the customer, partner
or end user. For content providers and aggregators, bringing
content to mobile devices and IM (Instant Messaging) clients
is the next wave of content distribution.
Revenue
Opportunities:
For content aggregators and publishers,
the revenue potential is endless. Traditionally, content is
pushed via the web, TV and radio using different delivery
mechanisms. As companies distribute their work force, the
consumer is always being on the run and the advancement of
mobile technology and distributing content to different devices
has never been more important. We are beginning to see a transformation
in the way consumers want to be notified. In a traditional
sense, users would go look for the content themselves; they
would search and browse for what they are looking for. As
instant messaging hits mainstream and takes over what email
used to be, instant messaging providers are looking at other
ways to wrap other features and functionality around their
IM clients. BuddyStream provides a middleware content aggregation
solution which will enable the provider the ability to integrate
our client API and empower the content provider to push content
to consumers by building server side plug-ins. Content can
consist of almost any form of data, whether it be news, weather,
stocks, email alerts, EBay items, bank balances, Paypal balance,
etc. The possibilities are endless, and when there are new
content channels, the end-user simply only needs to pick and
choose it from the list.
Mobile
Operators:
Mobile operators are always
seeking different ways of expanding their revenue models.
As the price and capability of mobile devices becomes more
reasonable for the end consumer to purchase, the mobile operators
find it much easier to push mobile data services such as voice,
video, IM, email, multi-media messaging, content and so forth.
BuddyStream fits in well with this new wave of mobile services
for mobile operators. Enabling mobile operators the ability
to leverage a platform which will enable them to push content,
create portals, deliver data, expand their business model,
etc.
Internet
Portals:
Internet portals
are HOT again! With the new business models leveraging around
search, portals are now looking at different ways of attracting
users and developing new services and offerings which can
better expand their business models. With BuddyStream, an
internet portal provider can expand its services by enabling
its channels to become mobile enabled, push alerts to their
portal users, integrate IM (Instant Messaging) and much more.
Contact a BuddyStream representative for a detailed overview
on how BuddyStream can help your portal move to the next generation
of technology offerings.
IM
Providers:
Instant Messaging providers
are always looking for new and innovative ways to expand on
their market share by attracting new users. IM providers looking
for new revenue sources should consider integrating BuddyStream
into their IM clients for delivering data and content to their
client side applications. Simply integrate our BuddyStream
client API into your IM application. After integration is
complete, IM providers will be able to deliver content, Email
alerts, Commerce information like bank account details, EBay
items, Paypal notifications, etc.
Buddy
Lists and Content:
Buddy lists are traditionally
known for aggregating buddies and showing their online status.
As Instant Messaging becomes more and more of a mainstream
application, providers are looking for additional ways of
attracting new users and generating new sources of revenue.
By integrating the BuddyStreams client API into their current
IM application, it will enable IM providers the ability to
better cater to their users and expand on their market share.
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